Speeding Logos

Last week when I pulled into the first stop of our new Roaring Fork Valley delivery route, I couldn’t help but notice the shiny blue pickup-truck parked in the lot next to my car, a big company logo, phone number, and website prominently displayed on the truck’s rear window. That’s what I need, I thought: A magnetic GV sign on the side of my car for delivery days. Logo and website. Yes, that’s a good idea.

For the next 250 miles of delivery rounds, I couldn’t help but look at as many vehicles sporting company logos as I could find. But that’s when it got really interesting. At least nine out of every ten that I’d see were either speeding, the driver talking on the cell phone, or both. One guy almost ran off the road while dialing or texting. I took mental note of as many of those company logos as I could – mainly because I knew I didn’t want to do business with any of them.

I was of course curious as to why anyone would behave so recklessly while waving their company logo at the same time. Why would anyone want to send that kind of message about their business?

I would think that magnetic signs would be a better choice for these folks. That way, if they want to speed and text in and out of traffic (placement), they can do it without announcing (advertising) to the other drivers (target audience) that they’re company is hurried, inconsiderate, and careless (the brand). Just take the sign off the door and place it inside the vehicle if speeding and careless behavior is called for. Good grief.

Oh, and yes, I still want a GV logo on my car for delivery days, but it will definitely be the magnetic type. You know, just in case I get a little behind on those deliveries.